Visa today launched the next phase of its #WhereYouShopMatters initiative, with a campaign featuring small business owners. The campaign features winemakers, coffee roasters, a fashion designer, shopkeeper, potter and baker from across the New South Wales South Coast, letting Australians know they are open for business. 

Visa’s Group Country Manager for Australia, New Zealand and South Pacific, Julian Potter said, “Visa has always proudly supported small businesses to grow through technology and payment innovation, and we know that support is particularly important right now. So that’s why we are using the power of our global brand to promote small businesses and keep reminding Australians that where you shop matters”. 

Visa first launched its #WhereYouShopMatters initiative in December with a commercial featuring Dubbo-based small business Saddler and Co, which saw a 600 per cent increase in traffic to their online store and 200 per cent increase in their sales following the campaign. 

The latest commercial, filmed in the New South Wales town of Milton, began airing nationally on television and online today. Mr Potter said it was intentional to use as many regional businesses as possible when producing the campaign. 

“In creating our latest #WhereYouShopMatters commercial, we wanted to walk the talk and spend our money in regional areas of Australia, especially those impacted by the recent drought and bushfires, so it was important to us to not only feature small business owners from those towns in the ad but also to film it in a regional location,” Mr Potter said. “We look forward to expanding this support across the country in future commercials and via online advertising.”