Standard Chartered has announced the launch of Mox, a new virtual bank brand in partnership with HKT, PCCW and Trip.com.
Featuring the region’s first numberless bank card, with the backing of some of the leading businesses in Asia, Mox comes to the market with substantial weight behind it, and a comprehensive suite of banking and other services to offer customers.
Deniz Güven, CEO of Mox, said “Mox operates in a whole new way by listening to customers and focusing on heart share. We aim to empower Hong Kong customers to grow and unlock more possibilities by providing a truly digital and personalised banking experience.”
Promising a customer experience rooted in the lives and ambitions of its customers, and intertwined with a range of lifestyle services, Mox clearly is aiming to create real relevance with a customer base that has yet to really see banking adapt to the digital futures that other sectors have been able to do.
“We want to grow, individually, financially, as a community and a society. We believe banking should be simple, intuitive and delightful. We want services that are always on, always open and always there. We are Generation Mox.” says their website, Mox.com.
Time will tell if Mox, and other brands like it, succeed where others have failed, or conceded to the large tech brands in Asia.
Find out more at Mox.com
