Ping An announced its place in the top 10 in the Global 500 2020 rankings released by the leading brand valuation consultancy Brand Finance for the first time. Ping An climbed five places to number nine among global brands. Ping An ranked first among global insurance peers and 2nd among global financial peers.
The ranking shows that Ping An’s brand value increased by 19.8% year on year to USD69,041 million. It was the fastest growing brand in terms of brand value among the top 10 companies in the list. Ping An’s brand value has grown rapidly in recent years, with a rise in the Brand Finance Global 500 rankings for three years in a row (2017: 79th, 2018: 30th, 2019: 14th, 2020: 9th).
Brand Finance is the world’s leading independent brand valuation consultancy. It evaluates thousands of brands every year. The Brand Finance Global 500 is recognized internationally and is the only global brand ranking endorsed by the International Organization for Standardization (ISO). The Brand Finance Global 500 mainly evaluates the brand value of a company in three areas: the Brand Strength Index, Brand Royalty Rate and Brand Revenues, focusing on corporate sustainable development, customer services and corporate social responsibility.
Ping An achieved steady business growth in 2019, as the Group pursued its “finance + technology” and “finance + ecosystem” transformation strategies and continued to enhance its data-driven operational capabilities. The numbers of users, customers, contracts per customer and profit per customer of integrated financial services have all recorded significant growth.
