In a bid to redefine the word ‘convenience’, Jaguar Land Rover plans this year to launch a system for making payments, in car, without removing your wallet from you pocket or handbag.
Designed at first to be used only at Shell petrol stations in the UK, the manufacturer plans to roll out the system internationally and to expand the range of goods and services to include food outlets and car parking etc.
This inclusion of what is effectively an electronic point of sale system, native, in the vehicle, puts Jaguar in a strong position as a fintech entrant. It sells more than half a million luxury cars a year to people and companies with money to spare. And who clearly don’t want to expend energy doing useless things like extracting wallets from pockets etc.