Coupon platform CouponBirds has tracked user behaviour during the Covid-19 epidemic.
It reckons that the speed and range of the spread of the epidemic has strongly influenced user behavior.
For example, daily internet usage time has increased and outdoor activities dropped. And mobile devices are more dominating when people spend more time at home. CouponBirds May 2020 data shows that mobile device coverage increased to 62.79% from 53.38%.
As to consumers’ performance during the outbreak, purchasing power and transaction volume show different trends when it comes to different kinds of products.
The demand for games, bicycles and online education had been particularly high. As stay-at-home time becomes longer and the shipping services are restricted during the epidemic, people are more likely to spend money on easy entertainment like board games, puzzles and video games.
What’s more, people tend to snap up new bicycles, or dust off decades-old bikes to stay fit, keep their sanity, or have a safe alternative to public transportation. The third thriving business is online learning resources, which is a great choice for people who are studying, teaching, or working remotely in this uncertain environment.
Users from the US, UK, Canada, and Australia increased by 15.07%, 14.02%, 27.49% and 16.91% respectively.
“CouponBirds Seedling Project was born during the outbreaks to help people in another way, and it is a great fundraising platform for non-profit organizations”, said Sherry Zhao, marketing director of CouponBirds. “We are working hard to make CouponBirds one of the best communities to help more people.”